• Must be aware of the sales funnel from the beginning to the end, tracking leads and converting them.Setup and ongoing optimization and management of CPC/Digital Advertising campaigns (Facebook, Twitter, Google Adwords) and video advertising (YouTube).
• For each channel, there are different targeting methods. These channels also have different audiences.Setup, test and analyze content marketing strategy
• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
• Assisting and analyzing in the maintenance and monitoring of keyword bidding, campaign budget (daily/monthly)Management of ad budgets, text ad creative, and keyword research
• Perform digital advertising audits
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
• Create Ad Copies for Search & Display Campaigns
• Suggest Graphical Ad Templates for Social Media Marketing
• Monitor and provide regular reports from Web Analytics Dashboards & other reporting sources
• In depth knowledge of Google Analytics, performing traffic analysis in Google Analytics related to paid digital traffic and other sources /mediums.
• Optimization & Maintenance of Quality Score.Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Facebook, YouTube.
• Managing Remarket/Display campaigns in Google Display Network and third-party platforms.
• Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.

Requirements:

• Should have experience of more than 3 years in designing and maintaining google ad words campaign in International market
• Google Ads Certification a plus
• Experience with tools such as Ahrefs, semrush and MOZGoogle Analytics experience required
• Google Search Console experience required
• Content marketing experience a plus
• Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
• Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising required